A Tola is a unit of weight in India and a few other countries which, is equal to 180 grains troy or 0.375 ounce troy (11.7 grams). It’s now used to measure gold and other rare and precious items. Tola is a heady combination of classicism, avant–garde fragrance making and an insistence on high quality creations. This aromatic blend of artisanal panache captures the hearts of aficionados looking for excellence, craftsmanship and genuineness. Tola is the quintessence of memories; of stories within stories… With the highest quality fragrance oils, salves and aromatic waters, Tola’s scents capture the spirit of a new way of life – contemporary and chic, yet anchored in the culture of timeless tradition. Tola is an Emirati niche perfume brand created in 2010 by Dhaher Bin Dhaher.