"The meaning of ‘Anima’ comes from the Latin word soul or ‘inner spirit’. ‘Vinci’ is to conquer and is also a diminutive of the founder’s name Vinciguerra. Together, both words refer to a vibrant brand that reflects a positive and uplifting energy with the aim of making the consumer feel good, confident and upbeat." ANIMA VINCI is the creative expression of my strong belief in the power of fragrance and the positive effect it can have on our being. The brand embodies authenticity, luxury and well-being. Our core values lie in pushing boundaries through passion and freedom of creativity. What makes ANIMA VINCI a soul conqueror is our approach to ingredients sourcing and sustainability, carefully hand - picked and sometimes never used before. The brand is sealed by collaborating with a different perfumer on each fragrance, Library of Master Perfumers.