Nobile 1942

As with any true story, the beginning is never a specific point in time or in space, but intersects and interacts with other stories; it moves, changes, transforms, and recalls images, emotions, and fragrances. The year was 1942, and a man had decided to start a new business, with the war at his doorstep, at the nerve center of a nation in turmoil: Rome. Umberto Nobile, a name that has always been synonymous with luxury fragrances, continued pursuing his passion, his lifelong vocation.

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