Ulili Morrocan Scents
Biography of the founder: Omar Benjelloun deeply searched for a way to share his fascination towards nature and the multicultural history of his homeland Morocco. His encounter with the language of the scents was a meteoric revelation. Omar undertook training courses at the Perfumery School of Grasse where his interest and passion for scents flourished. With his experience on the road between entrepreneurship and design, he embarked on the ULILI adventure in 2013, convinced that a brand of scents with 100% Moroccan roots, yet demanding and passionate, can seduce people both in Morocco and worldwide. Scented memories of his childhood in Atlas Mountains or places and characters that have an «olfactory soul» through Morocco are his starting points of inspiration and creation.